When was the last time you left your contact details with a generic, sales-y landing page?
And did you share that all over your social media? Probably not…
The key to driving conversions and traffic is to offer real value to your audience.
One of the best ways to do that is by creating interactive content! According to Content Marketing Institute, 81% of content marketers agree that interactive content grabs attention more effectively than static content.
Interactive content lets you offer personalized experiences to your customers and answer questions they genuinely care about.
It’s much more effective in driving sign ups, social shares, and conversions than static content that doesn’t really offer any real value!
Thankfully, creating interactive content is super easy with Outgrow.
Keep reading to find out more about Outgrow and how it can help you boost your marketing!
What is Outgrow?
Outgrow is a robust cloud-based tool that helps marketers create interactive calculators, quizzes, personalized recommendations, polls, and more to capture and engage leads.
All types of businesses can use Outgrow—from small businesses and individuals to larger corporations and even nonprofits!It helps you create highly interactive content that users are happy to engage with.
The more interactive and personalized your content is, the more likely users are to leave their contact details (and more) with you!
Getting started with Outgrow is super easy. You don’t need a developer or designer to create any of the interactive content.
They offer tons of pre-designed templates that you can easily customize for your own brand!
Using Outgrow to create interactive and shareable content
Outgrow is your secret recipe for getting noticed by a bigger audience, and grabbing rich and insightful customer data in the process! Follow these steps to get started with Outgrow:
1. Sign Up to Create an Account
Signing up on Outgrow literally takes a couple of minutes. All you need to do is fill in a simple form and you're good to go.
You don’t even need to enter your credit card details to take advantage of the free trial!
2. Add Company Details & Other Authorized Users
Next, you’ll be taken to an onboarding screen where you can watch a video to learn more about Outgrow and how you can create calculators and quizzes using the tool. You can also invite authorized team members to use the software and fill in more details about your company, such as your number of employees and the industry you work in.
3. Start Creating Interactive Content
Now comes the good stuff!
Once your account has been set up, you’ll be taken to your main dashboard.
This is where you can create and manage interactive content.
You can choose from:
- Numerical calculator
- Outcome quiz
- Ecommerce recommendation
Here’s an example of what the calculator builder looks like:
You can choose from a list of pre-designed templates, edit any part of your calculator, add or remove media and logos, add a lead generation form, and even set payment settings to charge your leads/users to view results or recommendations.
Pro-tips to create better content and maximize engagement with Outgrow
Now that you know how Outgrow works, let's look at some handy tips you can use to create highly interactive content and maximize engagement using the tool:
1. Use Visuals
Did you know that humans retain visual information for much longer than plain text? Use attractive images, colors, GIFs, and even videos to keep your audience hooked to your calculators, quizzes, landing pages, polls and more! And don’t forget the power of using visual elements to strengthen your brand and stand out from the competition. Whether it’s your unique font selection, brand colors, or logo—personalize your calculators and quizzes to increase brand awareness and recall!
2. Encourage Social Sharing
Don’t let your quizzes and calculators sit there unshared. Make it easy for users to share your content by adding social sharing buttons and embed codes on the results page.
You can also encourage users to share your content by showing them positive results at the end of your quizzes. It’s simple. People are more likely to share good things about themselves than bad things!
3. Answer Pressing Questions
There’s a reason why Buzzfeed quizzes like “what kind of chair are you?” go viral.
People love finding more about themselves! The key to adding value to your quizzes and calculators is by answering real questions and concerns of your target audience.
For example, if your customers are frequent travelers, you can get them to engage more with your quizzes by asking questions like “Where you should head for this summer?”
4. Keep Track of Performance
Knowing how your content is doing can help you identify loopholes in your campaigns and improve your mistakes in the long run.
Outgrow lets you track end-to-end analytics right from inside your dashboard.
You can dig deeper into insights like conversion rates at each step, user devices, traffic sources and much more.
How to Integrate Outgrow with Sendlane
When you integrate Outgrow with Sendlane, you can push the leads from one platform to another. This helps you grow your email list, send automated follow-up emails and more!Here’s a step-by-step guide to integrating Outgrow with Sendlane.
Create Interactive Content and Take Audience Engagement to the Next Level with Outgrow
If you’re looking for creative ways to engage potential customers, Outgrow is the way to go!
The platform has a healthy track record of helping businesses increase conversions, ROI and sales. Read up on their client success stories here.
Outgrow is currently offering a free 7-day trial for all its pricing plans so you check out the features before you pay up.
Sign up today and outgrow your competitors with Outgrow!