Fun fact: 96% of consumers who land on a website aren’t ready to buy.
So how do you get these people to convert into customers? Or at least engage with your brand?
Most marketers use simple opt-in forms to gather contacts and grow their email lists.
Does it always work? Not really…
This is why Viralsweep takes lead generation to the next level.
By using creative methods like contests and incentives to attract leads, the tool not only helps you grow your email list, but also boost your social media following in the process!
In this post, we’ll show you how Viralsweep works, how you can make the most out of the tool, and how you can integrate it with your Sendlane account.
Let’s get started!
What is Viralsweep?
Viralsweep is a viral marketing platform that lets you use gamification techniques, like sweepstakes and contests, to grow email lists, increase engagement and generate sales.
The tool largely focuses on running viral giveaways on websites.
This helps brands gather important customer data, such as their names and email addresses.
In fact, you can even use it to boost your social media following!
Viralsweep is packed with tons of other useful features, like photo and video contests, referrals, email forms, hashtag promotions, and more.
The best part is that it’s incredibly easy to use!
Using Viralsweep to Ceate a Viral Marketing Campaign
Getting started with Viralsweep is a breeze. Here’s how you can sign up and create a successful viral campaign for your business:
1. Sign Up to Create An Account
Viralsweep’s signup form is fairly straightforward and easy to fill out.
Simply enter your personal details and company name to get started.
2. Choose a Plan That Works For You
Once you fill in the form, you’ll be directed to a page to choose your plan. Viralsweep offers three pricing plans (with a free 7-day trial):
- Starter for $49/month
- Business for $199/month
- Premium for $399/month
Each plan comes with its own unique features, which you can read about in detail here.
The Sendlane integration is offered on the starter plan.
Next, you’ll be required to enter your credit card details.
But don’t worry, you won’t be charged anything during the trial period and can simply choose to cancel anytime!
3. Build Your First Viral Campaign
Once you’re done signing up, you can now build your first viral campaign.
Viralsweep lets you choose from multiple options, such as sweepstakes, photo contests, video contests, Instant Win campaigns, referral campaigns, email collection, and more.
To create a campaign, go to your Viralsweep dashboard, click on ‘New Promotion’, and choose the type of campaign you want to run.
Next, you’ll be taken to the campaign builder:
All you need to do is go step by step and fill out the necessary information, such as links, copy, images and your company logo.
You can even preview your campaign at any time to see how your design looks!
Once you’re done creating your campaign, use a responsive code or direct link to install it on your website, social media and other platforms.
Need more help setting up your first Viralsweep campaign? Check out these training videos and resources to get you started.
Pro-tips to Help Your Get More Leads With Viralsweep
Setting up a campaign in Viralsweep is easy.
But how do you make sure your campaigns actually get you great results?
Here are some tips and tricks to help you maximize your viral contests and campaigns:
1. Encourage Social Action
Don’t just settle for a name and email address.
Make the most of your campaigns by encouraging social media engagement post-entry.
You can do this in Viralsweep by offering contest and sweepstake entrants bonus entries if they like, follow, tweet and take other social actions after they register.
You can even encourage app downloads in the same way.
This helps you grow both your email list and social media following at the same time: win-win!
2. Promote Your Campaign
Make sure your campaign gets the exposure it deserves by promoting it on multiple channels once it goes live.
Don’t wait for it to go viral on its own. Give it the initial push it needs!
Viralsweep lets you promote your campaign in various ways.
For example, you can copy a direct link to the campaign and share it with your audience on social media, email, and other channels.
You can also generate responsive codes to integrate the campaign on your landing pages, websites, social platforms, and more.
Best of all, you can reach out to and partner with relevant brands using Viralsweep’s partner network feature to get the word out!
Looking for more ideas on how to promote a contest or sweepstakes? Check out the Advanced Guide To Sweepstakes.
3. Follow Up Post Contest
Viralsweep lets you create awesome campaigns.But what happens when those campaigns end? Don’t leave your winners hanging. Follow up with them post-campaign to get even better results.You can do this in a number of ways:
- Personally reach out to your winners via email or other channels
- Mention your winners and prizes on social media to make them feel special and encourage others to participate in the future
- Showcase their contest entries or personal stories online
- Engage with all participants through a follow-up email
All of this will help you build a strong relationship with your entrants and convert them into paying customers in future! When you integrate Viralsweep with Sendlane, you can easily automate this lengthy process of sending out follow up emails for all your future campaigns.
4. Track Your Results
The secret to creating better campaigns is to learn how the last ones performed!
We love that Viralsweep lets you track and monitor the results of your contests in real-time so you can continuously improve and get better results.
Here are some of the metrics you can track:
- Social audience
- Social actions
- Link tracking
Check out this video tutorial of how you can make the most of analytics inside Viralsweep:
How to Integrate Viralsweep with Sendlane
Viralsweep offers integration with tons of platforms, including Sendlane.
When you integrate Viralsweep with Sendlane, you can automatically sync contest or sweepstakes entrants with your Sendlane account in real-time, allowing you to trigger emails to be sent to new contest or sweepstake entrants.
This helps you maximize your lead generation efforts!
Here’s a step-by-step guide to integrating Viralsweep with Sendlane.
Create Exciting Campaigns and Generate Tons of Leads With Viralsweep
A proven strategy to grow your email list and boost your social following is to offer incentives to your potential customers, and that’s exactly what Viralsweep lets you do.
Find the best plan for yourself and take advantage of their free 7-day trial to check out all the features before you make a decision!