Fun fact: the average landing page converts at 2.35%.
This means that out of every 100 visitors that land on your page, 2 of them sign up for your newsletter, fill out a form, or convert in some other way…
And the other 98 of them? They exit your site, and forget all about your company.
Now, if you want to get more email contacts and generate more leads, there are two things you can do:
- Drive more traffic to your site via PPC ads
- Increase the conversion rate of your site
Both are worth a shot, but if you’re working with limited resources and have to choose just one option, we’d recommend optimizing your conversion rate.
Think of it this way -- if you simply drive more traffic to your site, you’re putting them through the same “leaky funnel” that’s not converting well for you at this point.
When you optimize your site and boost your conversion rate, however, you’re fixing your funnel, and this allows you to maximize all the traffic that you get moving forward.
Want to improve your website conversion rate, and get more contacts on board? One tool to use here is MailOptin, a lead generation and marketing automation platform built for businesses who want to grow their email lists.
In this blog post, we’ll walk you through how MailOptin works, and share how you can connect MailOptin to your Sendlane account.
Ready? Let’s get started!
What is MailOptin?
Simply put, MailOptin is a lead gen tool that helps you grow and automate your email list.
To entice more contacts to join your list, you can use MailOptin to build high-converting lead gen forms, including:
- Lightbox pop-ups
- Notification bars
- Sidebars / widgets
- Before / after posts
- Embedded / in-line posts
That aside, you can also use MailOptin to create automated, event-triggered emails so that you can follow up with your contacts with ease.
Using MailOptin to Grow Your Email List
To get started with MailOptin, click on “MailOptin” from the left navigation panel of your WordPress dashboard, then click on “Optin Campaigns”.
From here, click on “Add new”:
Next, enter the name of your campaign, then choose the opt-in type and select a template:
Once that’s done, you’ll be redirected to a page where you can customize your opt-in. You can either click directly on the different elements to edit them, or use the panel on the left:
Once you’ve tweaked the look and feel of your optin, go ahead and set up its display rules:
There are tons of things you can do here, including:
- Displaying an opt-in after a visitor has scrolled to the end of your page
- Displaying an opt-in after a visitor has spent a certain amount of time on your site
- Displaying an opt-in after a visitor has reached a certain number of page views during their current browsing session
- Displaying a specific opt-in to new visitors, and a different opt-in to returning visitors
- Displaying different opt-ins to visitors from different referral sources
- Detecting visitors who use browser ad-blockers, and displaying alternative content or offers to them
- Using a 2-step opt-in to display your optin after a visitor clicks on a link, image or button
Finally, set up your integrations, so that MailOptin knows where to store or send all the data that it collects from your website visitors.
You can either store the data on MailOptin’s LeadBank, or connect to an email marketing platform (such as Sendlane!) to sync your data over.
After you’ve finished setting up your optin, head back to the “Optin campaigns” page and toggle the button under “Activated” to take your optin live:
Annnnd you’re done!
Pro-tips to Help You Grow Your Contact List & Generate More Leads With MailOptin
Now that you’re familiar with the basics of MailOptin, let’s discuss some advanced strategies that you can use to get the most out of the tool.
1. Animate your forms and pop-ups
Which is more effective… an old-school opt-in form, or an opt-in form that does a little dance to capture the attention of your visitors?
If you ask us, it’s pretty much a no-brainer. An opt-in form that’s animated and moves will always get more attention than run-of-the-mill, static optin forms.
The good news? MailOptin comes with a DisplayEffect feature that helps you animate your opt-in forms to drive more engagement.
Don’t worry -- it’s easy to set up these animations, even if you don’t have any coding experience. All you have to do is preview MailOptin’s 30+ built-in animation effects, decide which one you like the most, then click “Save”.
2. Experiment with different display rules
MailOptin gives you the power to customize your opt-ins and dive deep with your targeting, so don’t just settle for serving the same generic opt-in to all your website visitors.
Instead, experiment with the different display rules, and figure out what works best for driving conversions.
For example, you could trigger a standard mailing list opt-in to visitors who have viewed 1 to 4 pages on your site, and trigger a different offer (eBook download, webinar invite, free consultation) for visitors who have viewed 5 or more pages.
3. Get access to advanced analytics
MailOptin provides you with a good range of analytics under its “Statistics” section -- this gives you a high-level overview of your impressions, subscriptions, and conversion rates of your various opt-ins.
That said, if you want access to even more detailed analytics, all you have to do is connect MailOptin with Google Analytics.
Once you’ve got the integration set up, you’ll be able to view detailed data about your campaign performance right in your Google Analytics dashboard, and go one step further in fine-tuning your campaigns.
How to Integrate Sendlane With MailOptin
Integrating your MailOptin account with Sendlane is super simple, and takes less than five minutes.
To learn how to go about this, check out this step-by-step walkthrough.
Grow Your Contact List Exponentially By Perfecting Your Opt-ins
A few years back, opt-in forms were pretty standard. Sure, you could change the font and customize the color of the button, but that was about it.
These days, though, there are so many things you can do with your opt-ins, it’s downright mind-boggling. So if you haven’t experimented with switching up your opt-ins to boost your conversion rate, now’s the best time to do just that.
One last piece of advice? If you go into this with a “don’t fix it if it ain’t broke” mentality, that won’t get you anywhere.
Instead, experiment with all the different opt-ins (and the different display rules), and let the results speak for themselves!