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Today, we’re excited to share that Sendlane has been acquired by Privy.
From day one, Sendlane has been built around a simple belief: ecommerce brands deserve powerful marketing tools and real, human support from people who actually understand their business. That belief is what shaped our product, our pricing, and the way we show up for our customers every day.
It’s also exactly why joining forces with Privy feels like such a natural next step.
A Shared Philosophy: Better Tools, Backed by Real People
Sendlane grew by addressing a real gap in the market—hands-on, personalized support from experts who take the time to know your business, paired with pricing that doesn’t penalize you for growing.
That approach resonated with ecommerce teams navigating rising acquisition costs, leaner teams, and increasingly complex marketing stacks.
Privy was built on the same foundation. Together, we believe that powerful yet intuitive software, paired with world-class, human-led support, isn’t optional. It’s the difference between tools that look good on paper and platforms that actually help teams grow.
In a market that’s rapidly consolidating and becoming more impersonal, we’re choosing a different path. By joining Privy, alongside their acquisition of Emotive last year, Privy is doubling down on the following:
- Intuitive tools designed specifically for growing ecommerce brands
- A scalable platform built to support teams as they grow
- Clear, transparent pricing that scales with engaged customers
- Dedicated, human support from people who truly understand your business
And this approach is working. Privy has grown 300% over the past year and now supports thousands of ecommerce brands who expect both great software and real partnership.
What This Means for Ecommerce Brands
Privy is focused on building a unified platform that connects onsite conversion with lifecycle marketing from the very beginning. Every signup, purchase, and behavioral signal instantly powers smarter email and SMS, helping brands move faster, personalize more effectively, and reduce operational complexity.
With Sendlane joining Privy, we’re accelerating our ability to deliver on that promise.
What This Means for Sendlane Customers
For existing Sendlane customers, what you value most isn’t changing. You can continue to expect the same hands-on support, deep expertise, and focus on helping your business grow.
What is changing is what we can build, faster. More innovation across email and SMS, deeper automation, and more connected insights across the entire customer journey.
What We’re Building Next
We’re investing in a unified ecommerce growth platform designed to help brands do more with fewer, better-connected systems. Smarter automation. Clearer insights. Less tool sprawl. Our focus isn’t on shipping more features or acronyms. It’s on delivering better outcomes and helping ecommerce teams grow efficiently, with tools and people you can trust.
If you’re an ecommerce brand looking for a platform that truly supports your growth, we’d love to show you what we’re building together.
