There are quite a few segmentation strategies out there, but there are three in particular that eCommerce stores should set up and start using so they can get the most from their email marketing efforts.
At the end of the day, our job as marketers in eCommerce is to turn the execution of our strategies into revenue for our businesses and companies. We’ve lined up some really great email types that you should consider adding or updating in your current eCommerce email marketing strategy.
Campaigns that contain product recommendations but don’t get any clicks on those have an AOV of $44.41. Even if you use them in your emails, you’ll probably want to consider utilizing them even more once you read just how powerful they are at generating revenue.
With Beacon, you can finally track this journey, create tailored retargeting messages and access in-depth analytics to help you figure out the exact ROI generated from your campaigns.
Want to drive more sales with text marketing? We're diving into some useful tips and tricks to help you maximize your SMS marketing success!
Turning customers into repeat buyers is the best way to maximize the LTV of your audience. Here are 5 emails you can send to customers to keep them buying!
The best way to create personalized emails, improve your customer loyalty, and boost revenue from your email marketing is through email segmentation.
Using a handy little tactic called Email Retargeting, you can bring those distracted people back to your store with cash in hand. Let’s talk a bit about that and how you can use it to boost the ROI from your eCommerce email marketing efforts.
Did you know that nearly 70% of online shoppers abandon their carts during checkout? Learn how to save lost sales and bring back your WooCommerce shoppers.
There’s money in your metrics, and when you measure the right metrics, you can find opportunities that were hidden before and double down on what works.
In this post, I’ll help you understand what goals and conditional splits are, how they can help you and how to add them to your automation workflow in Sendlane.
From their branding to their customer experience to their email marketing and everything in between. Let's dive into how Blue Bottle Coffee has used email marketing to build their eCommerce empire.
Customer experience, automation, and email marketing are often thought of as two separate things. But in our day and age, they should work together and support each other for the best outcome.
Today we're excited to introduce our newest data-driven feature, Sendlane Experiments! Take the guesswork out of your email marketing and send highly optimized campaigns.
Integrate Sendlane with this Shopify app to easily create upsell offers without having to worry about losing a customer!