Five years after starting their mission to save the 3.7 million animals euthanized each year, PAWZ had grown a successful eCommerce brand. As they continued to grow, email marketing proved to be one of the main drivers of revenue, but it was clear something wasn’t quite right. A deeper dive into their email marketing health revealed some issues that would make even a seasoned marketer cry. A lack of support caused the brand to go hunting for a new ESP.
A switch from Klaviyo to Sendlane resulted in PAWZ tripling their deliverability and a substantial increase in ROI from email in a short amount of time... Cue the fireworks! 🎉